Michelle Bechill
Senior Manager and Category Management Leader
The Hershey Company
Michelle Bechill is a results-oriented leader who works cross functionally to deliver shopper research, analytics and insights that enable Hershey鈥檚 category management teams to remain industry leaders. In her role, she leads Hershey鈥檚 space analytics and take-home-insights initiatives, which she uses to partner with retailers across the country.