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This program is offered in-person.

The sport management major, offered through Western Michigan University's Department of Human Performance and Health Education, provides the student with the academic preparation and practical training required for success in the sport industry. Specifically, it prepares students for careers in professional sports, college athletics, amateur sports, youth sports or corporate positions with a sport-related component. Job functions in the sport industry include facility management, sport promotion and marketing, sport media, customer or community relations, sport sponsorship, licensing, sport information and sport law, etc.

Upon completion of all the program requirements, students will receive a bachelor's degree with a major in sport management and a minor in one of several options including general business, communication, coaching, or event management. 

"The program is amazing and the faculty are so supportive of their students."

- Warda, student (learn more)