Marketing

Department of Marketing
Western Michigan University
Kalamazoo MI 49008-5430 USA
(269) 387-6130

Eric Harvey

Eric Harvey
Assistant Professor of Marketing
Office: (269) 387-5798
Location:
3287 Schneider Hall, Mail Stop 5430
Mailing address:
Department of Marketing
Haworth College of Business
Western Michigan University
1903 W Michigan Ave
Kalamazoo MI 49008-5430 USA
Eric Harvey
Education:
  • Ph.D., Kennesaw State University
  • MBA, Kennesaw State University
Research Interests:
  • Brand sustainability
  • Digital and social media marketing
  • Marketing strategy
Bio:

Dr. Eric Harvey is an assistant professor of marketing 51 Michigan University’s Haworth College of Business. Harvey is a highly experienced marketing executive with over two decades of industry experience.

Harvey has been actively involved in higher education for over a decade, teaching various courses such as marketing strategy, integrated marketing communications, digital marketing and social media marketing. In addition, Harvey served as director of the Center for Advancement of Digital Marketing and Analytics at Ball State University. 

In 2019, he authored the second edition of "Developing an Integrated Marketing Plan" and the first edition of "Social Media Marketing,” the latter of which is used in several courses across multiple universities.