Marketing

Department of Marketing
Western Michigan University
Kalamazoo MI 49008-5430 USA
(269) 387-6130

Bret Wagner

Bret Wagner
Associate Professor of Marketing
Office: (269) 387-5222
Location:
3226 Schneider Hall, Mail Stop 5430
Mailing address:
Department of Marketing
Haworth College of Business
Western Michigan University
1903 W Michigan Ave
Kalamazoo MI 49008-5430 USA
Bret Wagner
Education:
  • Ph.D., Michigan State University
  • M.E.A., George Washington University
  • B.S., Michigan State University
Bio:

Dr. Bret Wagner, associate professor of marketing, joined the Western Michigan University's Haworth College of Business faculty from the University of Delaware, where he taught from 1994 to 2001. With a Ph.D. in operations management from Michigan State University and a Master of Engineering Administration from George Washington University, he brings strength to both our production and operations management and ISM areas. Before returning to East Lansing for his doctoral work, Wagner was a practicing engineer and engineering supervisor at Newport News Shipbuilding.

Wagner has spearheaded the SAP initiative at the Haworth College of Business. He has received numerous grants to support the initiative and has helped integrate SAP's software into the college curriculum.

Wagner is the co-author of the book, Concepts in Enterprise Resource Planning, and has published research articles in journals such as:

  • Decision Sciences
  • International Journal of Operational Research
  • Journal of Operations Management