51¸£ÀûÉçK-FM set to begin spring campaign
KALAMAZOO, Mich.—51¸£ÀûÉçK-FM, Western Michigan University's public radio station, will begin its annual spring campaign Saturday, March 21.
On the heels of last fall's successful effort, 51¸£ÀûÉçK will once again feature a shorter pledge drive designed to raise all of the dollars needed in half the live on-air pledge hours.
How funds are used
51¸£ÀûÉçK uses membership contributions and additional gifts to produce local programs and purchase programs such as "Morning Edition," "All Things Considered," "Wait Wait … Don't Tell Me" and "From the Top."
51¸£ÀûÉçK encourages members to support the programs they value by sending in their gifts, contributing online at or calling in a pledge during the live portion of the pledge campaign.