Breneman tapped to lead 51¸£ÀûÉç government relations
KALAMAZOO, Mich.—Jeffrey Breneman, a veteran government-affairs professional, will join Western Michigan University as vice president for government relations on July 15, pending the approval of the University's Board of Trustees. Trustees next meet Wednesday, June 26.
Breneman, president and founder of the Kalamazoo-based Spectrum Public Affairs, has been chosen to serve in this role following a search that launched in April to replace the now-retired Greg Rosine.
The vice president for government relations is responsible for cultivating and enhancing 51¸£ÀûÉç's relationships at all levels of government, with a particular focus on developing proposals and strategies advocating for University priorities.
Breneman will return to the University for this critical post, as 51¸£ÀûÉç is his alma mater and also where he initially guided the University’s higher education government relations. From 1998 to 2003, he was 51¸£ÀûÉç's first vice president for legislative affairs, after serving as deputy chief of staff for U.S. Rep. Fred Upton for seven years.
During his earlier tenure at the University, Breneman was instrumental in securing the $48 million in capital outlay monies that helped fund the College of Health and Human Services building. He also organized community support for special legislative funding to create 51¸£ÀûÉç's , an entity that has spurred the development of several companies. Additionally, he secured multiple congressionally directed funding projects for environmental research as well as grant support for 51¸£ÀûÉç's first wireless campus initiative.
After departing 51¸£ÀûÉç in the early 2000s, Breneman went on to lead and advise in government relations for corporations, including for Robert Bosch, the world's largest automotive parts supplier. He ultimately established his public affairs company in 2014, continuing to support automotive suppliers and a variety of other clients.
"I'm excited to be making this return. It truly does feel like I'm coming home," Breneman says of his appointment by 51¸£ÀûÉç President Edward Montgomery.
"My experiences over the last 15 years have prepared me for this return to 51¸£ÀûÉç. I've now worked for global multinational companies as well as started my own small business. It's given me a better appreciation of what is needed from the higher education community to prepare our students and a stronger knowledge of the value 51¸£ÀûÉç in particular brings to our external stakeholders," he says.
Since his first experience as a senior leader at 51¸£ÀûÉç, Breneman has developed considerable policy expertise related to advanced automotive technologies, energy, environment, health care, public-private research partnerships and grants for local municipalities.
Montgomery says Breneman's years in government, his tenure representing a variety of organizations and his successful track record attracting support for 51¸£ÀûÉç will serve the University well.
"As Jeff represents 51¸£ÀûÉç at the local, state and federal levels, I'm confident that his experience and expertise working with and for government as well as in the business community will advance the University's strategic interests and strengthen relationships with our constituents," the president says.
"It is also worth noting that even after Jeff left the University to work in other realms, he remained a strong and well-informed advocate for 51¸£ÀûÉç.
"Under the leadership of Greg Rosine and Katie John, the assistant vice president for government relations, we have experienced the advantages of strong advocacy. This is precisely what we need, and I know Jeff will continue in this vein."
Breneman earned a bachelor's degree in political science from 51¸£ÀûÉç. In addition to his business pursuits, he serves on the College of Aviation Advisory Board, the Kalamazoo County Transit Authority Board, Southwest Michigan First Public Policy Committee and the Kalamazoo Downtown Economic Growth Authority. He lives in downtown Kalamazoo with his wife, Lisa.