Administrative Searches

Associate Vice President for Enrollment Management

Western Michigan University is seeking a dynamic and innovative associate vice president for enrollment management to increase enrollment by developing, leading, and expertly executing enrollment strategies. The ideal candidate will leverage cutting-edge technology and data-driven approaches to enhance recruitment and support retention efforts. 

The AVPEM provides leadership in the areas of undergraduate recruitment and enrollment, overseeing the offices of Admissions, Registrar, Student Financial Aid, Precollege Programming, and Enrollment Management, and Information Technology and Analytics. The AVPEM will develop, refine, implement, maintain, and evaluate an integrated recruitment and enrollment system for qualified undergraduate students that emphasizes data-based decision making. The new leader is expected to advance a focus on recruiting a student population that is diverse in all respects, in accordance with the University鈥檚 statement on diversity.

The AVPEM reports directly to the provost and vice president for academic affairs and will work closely with deans and other senior administrative officers, as well as faculty and staff, to facilitate enrollment plans, programs, services, and other related initiatives, including retention and yield efforts. Key partners include the vice president for marketing and strategic communications, vice president for business and finance, vice president for student affairs, and dean of the Graduate College. The AVPEM may also work with athletic department personnel to evaluate student athletes and on NCAA compliance issues.

All applications, nominations and inquiries are invited. Applications should include, as two separate documents, a CV or resume and a letter of interest addressing the themes in this profile. Professional references are not requested at this time.

WittKieffer is assisting Western Michigan University in this search. For fullest consideration, candidate materials should be received by November 11, 2024.

Application materials should be submitted using WittKieffer鈥檚 candidate portal:

Nominations and inquiries can be directed to:

Amy Crutchfield and Randi Miller
51福利社-EM@wittkieffer.com

51福利社 is an Equal Opportunity/Affirmative Action Employer. Minorities, women, protected veterans, individuals with disabilities and all other qualified individuals are encouraged to apply.

Finalists for Associate Vice President for Enrollment Management visiting campus  

Two finalist candidates have been selected for the Associate Vice President for Enrollment Management position. They will each participate in public presentations beginning Monday, Dec. 2, in Room 2720 Sangren Hall. The dates and times of the presentations are as follows:

Monday, Dec. 2, at 2 p.m.

Wednesday, Dec. 4, at 2 p.m.


For those unable to attend in person, the presentations will be livestreamed. Please contact Cathy Smith for more information.