Office of Marketing and Strategic Communications
Western Michigan University
Kalamazoo MI 49008-5433 USA
(269) 387-8400
Working With Call to Actions
A call to action is a large, gold icon button linking to a separate page, placed in a call to action bar occurring exclusively on the section's landing page. Only managers can create call to actions and call to action bars. They also do not require publishing.
How to create a call to action
Click on Add Content in the administration menu and click on Call to action.
Select the Section the call to action belongs to.
Provide a Link, the destination visitors are directed to when the call to action is clicked.
Select an Icon.
Provide a Title, the text that accompanies the icon. This should be an imperative like "Learn a language," not just a noun like "Languages."
Click the Save button at the bottom of the page.
How to create a call to action bar
Click on Add Content in the administration menu and click on Call to action bar.
Provide a Title to reference from landing pages.
Select the Section the call to action bar belongs to.
Add the Calls to action by typing the titles of desired call to action in the provided text boxes.
Click the Save button at the bottom of the page.