The 51 Brand

Office of Marketing and Strategic Communications
Western Michigan University
Kalamazoo MI 49008-5433 USA
(269) 387-8400

Resources

Marketing and Creative Services
Kim C. Nelson
Office of Marketing and Strategic Communications

Public Relations and News
Paula Davis
Office of Marketing and Strategic Communications

Web Design and Electronic Communications
(vacant)
Office of Marketing and Strategic Communications

Social Media Manager
Kaitlin Petrillo
Office of Marketing and Strategic Communications
@email

Secure an External Vendor
Nicholas Cutler
Purchasing

Wayfinding and Building Signs
Eleonora Philopoulos
Logistical Services

Archival Photography
Zhang Legacy Collections Center: 
Archives and Regional History
@email  

The Office of Marketing and Strategic Communications has provided a self-service tool for creating unit logos through the University’s web content management system. CMS users with the “manager” role can access the logo generator by clicking on “Utilities” in the CMS toolbar.

Templates follow University brand guidelines for graphic elements and logo size, color and placement.
Brand Templates

The Office of Marketing and Strategic Communications maintains and regularly updates the University’s photo and video database, hosted on SmugMug.com. These photos are for official use only and are cataloged by topic and date. Request photo database access.

Request a photographer 

When evaluating custom photography requests, preference is given to subjects and images that tell 51’s most compelling stories and express the brand’s promise of supporting individual purpose, career success and well-being. Images should highlight our University’s momentum and unique differentiators, and position us as a first choice for students, donors, talent and policy-makers.

Upcoming portrait sessions are announced through the 51 Today emails, sent to all faculty and staff.

Built on Drupal and supported by the Office of Marketing and Strategic Communications, 51's web content management system powers most wmich.edu websites.
Web Services and Standards
Faculty, staff, students and outside partners are invited to make use of 51 brand assets where appropriate, and are expected to apply the standards set forth in this guide.