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Develops and implements marketing, promotion, and communication strategies for a moderately large or complex department, college or division under general supervision.

• Coordinates production of publications or promotional material including engagement and oversight of designers, writers, and photographers. Develops and maintains marketing communication plans and calendars.
• Explores concepts and ideas for promotional materials and designs marketing projects utilizing a variety of tools. Writes and proofs copy to include promotional material, press releases, Web and social media content.
• Ensures compliance with institutional communication, branding/identity, and marketing standards. Maintains integrity of overall University brand and/or unit brand.
• Translates message points into clear communication and meets well-defined communication objectives.
• Develops plans and oversees execution of small to medium size events of moderate complexity.
• May be responsible for department or college-specific marketing or communication-related initiatives or programs.
• May approve advertising within budget parameters. May be responsible for marketing budget for area of responsibility and for other related budgets.
• May respond to inquiries from or supervise staff and student employees.

Minimum qualifications based upon job documentation and industry best practices. Any current employees not meeting these qualifications will be grandfathered until they move to a different job.

• Bachelor's degree in related field from an accredited institution.

• Three years' relevant experience.

Office or other indoor work with minimal physical demands such as occasionally lifting/moving materials less than 25 pounds.

Work is generally performed in a well lit, temperature-controlled indoor environment with occasional exposure to the outdoors and/or any number of elements.

Revised: 2024-04-15