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Develops and executes comprehensive marketing, recruitment and outreach strategies to promote the University, drive student recruitment, engage with alumni, and enhance community partnerships.

• Develops and implements marketing and communication strategies that align with the University’s goals and objectives.
• Leads efforts to attract prospective students and their families by creating compelling marketing materials and organizing recruitment events.
• Maintains and strengthens relationships with alumni to foster their continued engagement with the University.
• Collaborates with industry partners and community organizations to enhance the University's presence and facilitate outreach initiatives.
• Engages with diverse audiences, including prospective students and families, current students, industry partners, alumni, community members, and outreach partners.
• Leads a team of staff and student employees to ensure the successful implementation of marketing and outreach initiatives.
• Manages the budget allocated for marketing and outreach activities, ensuring efficient allocation of resources.
• Utilizes data and analytics to assess the effectiveness of marketing campaigns and make data-driven decisions for continuous improvement.

Minimum qualifications based upon job documentation and industry best practices. Any current employees not meeting these qualifications will be grandfathered until they move to a different job.

• Master's degree in related field from an accredited institution.

• Five years' relevant experience.
• Experience with recruiting, marketing and outreach activities.
• Supervisory or lead experience.
• Strong interpersonal, written and verbal communication skills.
• Experience engaging with a diverse population.
• Budget management experience.

• Ability to work irregular shifts and extended hours, including evenings and weekends.
• Ability to travel in-state and out-of-state.

Office or other indoor work with minimal physical demands such as occasionally lifting or moving materials less than 25 pounds.

Work is generally performed in a well-lit, temperature-controlled indoor environment with occasional exposure to the outdoors or any number of elements.

Revised: 2023-09-11