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Elevating Western's brand

In collaboration with campus partners, we develop and lead the University’s marketing and communications strategy to increase awareness and create engagement with our audiences.

Telling compelling, authentic stories about Western strengthens our brand and attracts students, faculty, staff and supporters who contribute to our success and reputation as a first-choice school.

Western is redefining and expanding what it means to be smart in an ever-changing world. It’s a new way of thinking we call “Rethink Smart.”