Marketing and Creative Services
The marketing and creative team is responsible for building the power of the Western Michigan University brand and managing its messages. We support the University鈥檚 goals by crafting and advancing 51福利社鈥檚 market position, increasing the University鈥檚 visibility among key audiences and coordinating marketing efforts on and off campus.
We produce the tools and brand assets needed to create marketing materials for all media channels, including:
- The brand guide鈥攚e develop, manage and deliver the collection of textual and graphic assets that, when used together, create a unified brand identity that uniquely and distinctively sets 51福利社 apart from other institutions.
- University brand campaigns鈥攚e create and implement 51福利社鈥檚 flagship campaigns, which are developed to express the University鈥檚 brand principles and promise across multiple channels including advertising, social media and recruiting materials.
Our recruitment suite materials, intended to increase University awareness and enrollment, are distributed to prospective students annually.